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Search Engine Optimization is the process of improving the visibility of a website on organic ("natural" or unpaid) search engine result pages (SERPs), by incorporating search engine friendly elements into a website. A successful search engine optimization campaign will have, as part of the improvements, carefully select, relevant, keywords which the on-page optimization will be designed to make prominent for search engine algorithms. Search engine optimization is broken down into two basic areas: on-page, and off-page optimization. On-page optimization refers to website elements which comprise a web page, such as HTML code, textual content, and images. Off-page optimization refers, predominantly, to backlinks (links pointing to the site which is being optimized, from other relevant websites).


  • In-depth keyword research and recommendations based on current rankings and future ranking capabilities of each website
  • On-page optimization & content development with ongoing monitoring and improvements as dictated by ranking improvements and keyword evolution
  • Title & meta tag optimization
  • Technical audit to address potentially problematic website architecture, user interface, content design, navigation, and internal link profile
  • Business listing & social profile creation and optimization
  • Advanced link development targeting specific keywords and keyword groups
  • Traffic analytics installation
  • Monthly ranking report